Jerry has built a veteran marketing consulting firm that consistently produces innovative approaches that yield solid results. Stories of remarkable client success have been featured on National Public Radio’s "All Things Considered," KOMO TV in Seattle, numerous Puget Sound area radio talk shows, The New York Times, Advertising Age, Adweek, Direct, Puget Sound Business Journal, and Media, Inc.
Jerry has a particular distinction for translating consumer insights into big wins in the marketplace. His work for HP led to the “Mentor” campaign, which lifted oscilloscope sales 7%, for SquareSoft video games led to the “VideoBrat” campaign, which increased sales 12%, and for Group Health Cooperative led to the “Seeker” campaign, which boosted sales 18% and won the Kaiser Permanente Best Practices Award.
Jerry is a frequent speaker, lecturer, and radio talk show guest on marketing and brand development topics. He received his B.A. in Government from Harvard University.