Aligning Your Company’s Public Image with Employee Perception

You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with customers and the general public. While this is certainly a necessary and essential business practice, far too many companies overlook the importance of doing it internally as well as externally.

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About The Author

Jade Pulman's picture

Jade is a full-time mother of three children she adores. She graduated with her bachelors degree in Family Studies and Nutrition and works hard to implement her learning into her family life. When not writing, you can find her in the outdoors or exploring museums and aquariums with her loving husband and children. 

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Woman writing about FEEDBACK on a whiteboard.
12/23/2020
You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with... read more
Woman writing about FEEDBACK on a whiteboard.
12/23/2020
You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with... read more