Aligning Your Company’s Public Image with Employee Perception

You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with customers and the general public. While this is certainly a necessary and essential business practice, far too many companies overlook the importance of doing it internally as well as externally.

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About The Author

Jade Pulman's picture

Jade is a full-time mother of three children she adores. She graduated with her bachelors degree in Family Studies and Nutrition and works hard to implement her learning into her family life. When not writing, you can find her in the outdoors or exploring museums and aquariums with her loving husband and children. 

Battle Staff Meeting Fatigue in 5 Easy Steps

Whether you’re working from home or from the office conference room, staff meetings can be a slog. Meetings that run long, don’t follow a clear agenda, or fail to engage employees can be a big drain on staff morale. The good news is, it doesn’t have to be that way. Follow these five steps to making meetings more encouraging and engaging for your team.

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About The Author

Jade Pulman's picture

Jade is a full-time mother of three children she adores. She graduated with her bachelors degree in Family Studies and Nutrition and works hard to implement her learning into her family life. When not writing, you can find her in the outdoors or exploring museums and aquariums with her loving husband and children. 

Is Love In the Workplace the New Norm?

When’s the last time you told your co-worker you cared about them? Or that you appreciated their approach? Have you ever told a colleague you loved them? Does that idea make you feel awkward, unprofessional, and uncomfortable? That’s because for most of us, love and work are separate because our personal and professional lives are separate. But Jodi Clark, presenter at the Gross National Happiness Conference at the University of Vermont and student in Marlboro College’s Masters in Managing Mission-Driven Organizations, says that bringing love to the workplace is the new norm.

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About The Author

Julie Fahnestock's picture

Julie is committed to telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping B Corps and other social enterprises identify, build and leverage their brands. She is also a writer for 3BL Media and Just Means and has been published in M&V Magazine and the Centre of Social Innovation at the University of Cambridge among others. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida and is laser focused on becoming a better surfer than her husband, Thomas. 

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Woman writing about FEEDBACK on a whiteboard.
12/23/2020
You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with... read more
Laptop computer showing zoom video conference call
07/07/2020
Whether you’re working from home or from the office conference room, staff meetings can be a slog. Meetings that run long, don’t follow a clear agenda, or fail to engage employees can be a big drain... read more
stuffed animal toy lamb smiling
04/24/2016
When’s the last time you told your co-worker you cared about them? Or that you appreciated their approach? Have you ever told a colleague you loved them? Does that idea make you feel awkward,... read more
Woman writing about FEEDBACK on a whiteboard.
12/23/2020
You’ve heard the expression “perception is reality.” In business, companies invest countless dollars in publicity, marketing, and promotion to cultivate a specific, positive brand image with... read more
Laptop computer showing zoom video conference call
07/07/2020
Whether you’re working from home or from the office conference room, staff meetings can be a slog. Meetings that run long, don’t follow a clear agenda, or fail to engage employees can be a big drain... read more
stuffed animal toy lamb smiling
04/24/2016
When’s the last time you told your co-worker you cared about them? Or that you appreciated their approach? Have you ever told a colleague you loved them? Does that idea make you feel awkward,... read more