Fountain pen writing on life insurance policy document.

Women missing key piece of financial security & success - What working women, stay-at-home moms, and all other women need to know

Now more than ever, women are redefining their roles at work and at home and they have more options than ever, from full-time careers outside the home to careers as full-time homemakers, with stops nearly everywhere in between. But, while women are achieving unprecedented work-life balance and financial independence and solvency, there seems to be one glaring rift in all too many financial plans.

According to Brian Greenberg, President of True Blue Life Insurance,

“A piece of the puzzle that is more often missing than not is life insurance. While other types of insurance such as health, auto, and homeowners are often top of mind, life insurance tends to slip through the cracks.”

Greenberg points out a glaring statistic from the Life Insurance and Market Research Association (LIMRA): that 48 percent of women are without any type of life insurance. “While this number has risen about five percent in recent years, it still isn't high enough. Now more than ever, women need life insurance,” he urges.

According to Greenberg, here's why:

You provide financial value, regardless of your employment or marital status

Today, many women are making more money than their spouse or they are working as a single parent and the head of a household. For stay-at- home moms, recent estimates valued their contribution at approximately $120,000 a year (taken from the duties performed in the household on a regular basis such as childcare, cooking, and housekeeping, among others).

Life Insurance Replaces Your Income

Because your contributions bring value, that value needs protecting. According to Loretta Worters, vice president with the Insurance Information Institute, if a stay-at- home spouse dies, the family would need someone to handle the household duties. That’s no small task. The cost could be substantial and a life insurance policy would help to cover those expenses.

If your income helps to support you, your children, and/or your partner, a life insurance policy will provide financial support for them in the case of your death. This can help not only cover the cost of the funeral and anything related to it but also with everyday living expenses. Of course, it’s unpleasant to think about and plan for your own death, but it is a responsible way to make sure your family doesn’t have to worry about such things on top of having to cope with your loss.

Life insurance protects your interests

If you’re single and you don’t have any children, you still may have a need for life insurance. If you carry a high amount of debt, have a co-signer for a loan, or if you take care of an aging or ill parent or family member, having life insurance will help protect your estate, your co-signer, and those you care for.

If you don't have insurance but do have debt, typically the executor of your estate will sell whatever they can to help pay off your debts when you die. If you have a co-signer on a loan, however, that person will be responsible for repaying it. If these scenarios do not apply to you, you can probably put off purchasing a life insurance policy temporarily. But keep in mind, it’s less expensive to purchase a policy when you’re younger rather than when you're older.

Life insurance is less expensive for women

Life insurance premiums are priced largely according to the average life expectancy for your gender and age. Women pay less than men, primarily because men have a shorter life expectancy than women. In fact, women reportedly outlive men by about five years. Women also tend to develop cardiovascular problems like heart attack or stroke later in life than men do. This longer life expectancy results in lower life insurance premiums.

Greenberg underscores that the type of insurance you choose and the amount you purchase depends on what your goals, needs, budget, and family situation are. For instance, if you are still young and single, your life insurance needs will be much different than if you are a bit older, married, and/or raising a family.

If you're wondering how much or what type of life insurance you need, here’s a tip from Greenberg: multiply your income by anywhere from three to 15 times to arrive at the amount of life insurance you should consider buying. For example, if you’re a 40-year- old woman making $50,000 per year at your job, you will want to look at buying a policy that’s worth about $750,000. This is a general rule of thumb and does vary by age so it's important to speak with a life insurance agent. You can also select a term life policy at a cheaper premium for a specific amount of time, or you can select a permanent plan that will last the rest of your life and provide you with additional financial planning options.

The bottom line? Life insurance is a key part of a woman’s financial success and security so don’t overlook this critical consideration.


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About The Author

Merilee Kern MBA's picture

Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist, and futurist who reports on noteworthy industry change makers, movers, shakers, and innovators across all B2B and B2C categories. This includes field experts and thought leaders, brands, products, services, destinations, and events. Merilee is Founder, Executive Editor, and Producer of “The Luxe List” as well as Host of the nationally-syndicated “Savvy Living” TV show. As a prolific business and consumer trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme—also delving into the minds behind the brands. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. Connect with her at and / Instagram  / Twitter / Facebook / LinkedIN

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