This is a pretty stellar achievement: Fetzer Vineyards has essentially halted creating waste for the world to absorb. They are the first wine company to receive Zero Waste Certification from the U.S. Zero Waste Business Council, meaning they have diverted 97.7 percent of waste from landfill, incineration, and the environment.
The California wine producer’s achievement of “Platinum” level sets the bar for the rest of the vino-industry worldwide. They have gone beyond the expected recycling, reducing, retraining, and redesigning systems, to synthesize operations in an inspiring, eco-honoring way.
Since they opened in 1968, Fetzer Vineyards has long been committed to the environment while still being successful and profitable, proving the lie in industry assumptions that being green costs too much to be feasible. Additionally, they were the first California winery to operate on 100 percent renewable energy (back in 1999).
How many other industries and corporations could, without sacrificing bottom line commitments to profit that we all know matter, aspire to tread more gently in our shared world?