Are You Using Standard Operating Procedure?

Outside the window, red and blue lights flashed and a line of red lights snaked its way toward our plane.

The flight attendant spoke into the intercom.  “This is standard procedure for an unscheduled landing.  Don’t be alarmed.”

Who was she kidding?

I’d been planning this trip to Vancouver for weeks, and at first everything had lined up perfectly: Four clients, four days, not a wasted minute, back to Nashville in time for the weekend. What could be better?

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About The Author

Elizabeth B. Crook's picture

Elizabeth B. Crook is CEO of Orchard Advisors. For over twenty years, she has worked with CEO's and entrepreneurs to think and act strategically to grow their companies' bottom line and have more overall satisfaction. She has a gift for making sense of complex situations and mapping them so creative and practical approaches emerge. Clients speak of her insight, skill, authenticity, and willingness to ask the hard questions in a gentle way. 

She is also the bestselling author of Live Large: The Achiever’s Guide to What’s Next. Recent media features include ForbesFast CompanyDaily WorthPBS Next AvenueThrive Global, Conscious Company, and BetterBook Club.

A mother, grandmother, and ardent hiker, she lives on Music Row in Nashville. 

Four Reasons Why Women Need Life Insurance

Women missing key piece of financial security & success - What working women, stay-at-home moms, and all other women need to know

Now more than ever, women are redefining their roles at work and at home and they have more options than ever, from full-time careers outside the home to careers as full-time homemakers, with stops nearly everywhere in between. But, while women are achieving unprecedented work-life balance and financial independence and solvency, there seems to be one glaring rift in all too many financial plans.

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About The Author

Merilee Kern MBA's picture

Branding and consumer product trends pundit Merilee Kern, MBA is a wellness industry veteran, health advocate and influential media voice. Her ground-breaking, award-winning “Kids Making Healthy Choices” Smartphone APP for children, parents/caregivers, and educators (iTunes) is based on her award-winning, illustrated fictional children’s book, “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids” (Amazon). She may be reached online at www.TheLuxeList.com. Follow her on Twitter here: http://twitter.com/LuxeListEditor and Facebook here: www.Facebook.com/TheLuxeList.

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WOman looking out airplane window.
01/28/2019
Outside the window, red and blue lights flashed and a line of red lights snaked its way toward our plane. The flight attendant spoke into the intercom.  “This is standard procedure for an... read more
Fountain pen writing on life insurance policy document.
10/04/2017
Women missing key piece of financial security & success - What working women, stay-at-home moms, and all other women need to know Now more than ever, women are redefining their roles at... read more
WOman looking out airplane window.
01/28/2019
Outside the window, red and blue lights flashed and a line of red lights snaked its way toward our plane. The flight attendant spoke into the intercom.  “This is standard procedure for an... read more
Fountain pen writing on life insurance policy document.
10/04/2017
Women missing key piece of financial security & success - What working women, stay-at-home moms, and all other women need to know Now more than ever, women are redefining their roles at... read more