Does the Warm Glow of Giving Ever Get Old?

New research suggests that spending money on ourselves gets old fast, but not spending money on others.

Imagine what it would be like to eat at your favorite restaurant every day. Going there would be exciting at first, but with time it would simply become part of your routine—and you might even get bored with it.

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About The Author

Greater Good Science Center's picture

This article originally appeared on Greater Good, the online magazine of the Greater Good Science Center at UC Berkeley.

The Greater Good Science Center studies the psychology, sociology, and neuroscience of well-being, and teaches skills that foster a thriving, resilient, and compassionate society.

Based at the University of California, Berkeley, the GGSC is unique in its commitment to both science and practice: Not only do we sponsor groundbreaking scientific research into social and emotional well-being, we help people apply this research to their personal and professional lives. Since 2001, we have been at the fore of a new scientific movement to explore the roots of happy and compassionate individuals, strong social bonds, and altruistic behavior—the science of a meaningful life. And we have been without peer in our award-winning efforts to translate and disseminate this science to the public.

Spending Money on Others Can Lower Your Blood Pressure

According to a new study, "prosocial spending" may be as good for your blood pressure as a healthy diet and exercise.

Many of us believe that the way to become happier and healthier is by spending money on ourselves. We put in extra hours at work and save up money to be able to buy the things that we believe will bring us happiness. But what if spending money on ourselves isn’t the best way to become happier? ​

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About The Author

Greater Good Science Center's picture

This article originally appeared on Greater Good, the online magazine of the Greater Good Science Center at UC Berkeley.

The Greater Good Science Center studies the psychology, sociology, and neuroscience of well-being, and teaches skills that foster a thriving, resilient, and compassionate society.

Based at the University of California, Berkeley, the GGSC is unique in its commitment to both science and practice: Not only do we sponsor groundbreaking scientific research into social and emotional well-being, we help people apply this research to their personal and professional lives. Since 2001, we have been at the fore of a new scientific movement to explore the roots of happy and compassionate individuals, strong social bonds, and altruistic behavior—the science of a meaningful life. And we have been without peer in our award-winning efforts to translate and disseminate this science to the public.

In Crisis, And Always, To Give Is To Receive

Oct EVOX Blog Sawyer and Nona 8_18_13

“The more we care for the happiness of others,
the greater our own sense of well-being becomes.”
~ His Holiness the Dalai Lama

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About The Author

Laura Basha's picture

Dr. Laura Basha is an organizational psychologist, writer, and artist, and along with organizational transformation, consulting, and executive coaching, she offers her skills as a life coach and educator, specializing in personal transformation and creative self-expression. For over thirty years she has worked with thousands of international clientele, using a principle-based paradigm of health and empowerment, catalyzing an awakening in people to their authentic self-expression, creativity, and power. She has taught her work in private practice as well as community, clinical, academic, professional, public, and corporate settings. Find more of Dr. Laura Basha's teachings, videos, artwork, and writings at White Bird Rising.

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Kneeling man gives red flower to woman
05/01/2019
New research suggests that spending money on ourselves gets old fast, but not spending money on others. Imagine what it would be like to eat at your favorite restaurant every day. Going there... read more
Blood pressure cuff and gauge on white background
01/11/2017
According to a new study, "prosocial spending" may be as good for your blood pressure as a healthy diet and exercise. Many of us believe that the way to become happier and healthier is by spending... read more
Oct EVOX Blog Sawyer and Nona 8_18_13
09/29/2013
“The more we care for the happiness of others, the greater our own sense of well-being becomes.” ~ His Holiness the Dalai Lama It was a winter night in late 1970, 3am. I was awakened by... read more
Kneeling man gives red flower to woman
05/01/2019
New research suggests that spending money on ourselves gets old fast, but not spending money on others. Imagine what it would be like to eat at your favorite restaurant every day. Going there... read more
Blood pressure cuff and gauge on white background
01/11/2017
According to a new study, "prosocial spending" may be as good for your blood pressure as a healthy diet and exercise. Many of us believe that the way to become happier and healthier is by spending... read more
Oct EVOX Blog Sawyer and Nona 8_18_13
09/29/2013
“The more we care for the happiness of others, the greater our own sense of well-being becomes.” ~ His Holiness the Dalai Lama It was a winter night in late 1970, 3am. I was awakened by... read more