black and white image of women with shopping bags in front of sign SALE

“Nothing is enough for the man to whom enough is too little.” ~Epicurus

Freddy Ehlers, Ecuadorian Minister of Buen Vivir, sat across the table from me at breakfast. I ate with not only Freddy; but also Bill and Lynne Twist, two of the co-founders of the Pachamama Alliance; and Freddy’s personal videographer, Enrique—not bad company.

And unsurprisingly, it didn’t take long for the conversation to morph into something substantial.

An Unobtainable Ideal

According to Freddy, we are living in a world where we are bred to never be content. We’re constantly surrounded by images of products—what’s the newest, biggest, best? Advertisements aren’t just selling products; they’re selling a lifestyle, an unobtainable one.

There’s no way that we could ever keep up with the trends. It’s impossible. But yet, it’s still an expectation for many of us, conscious or otherwise. We condone this pattern of upward comparison by correlating our lives to the fictional ones created by marketing.

Freddy doesn’t believe that consumption leads to happiness; if anything it hinders it. It can distract us from the things that have the capacity to create true happiness.

And Lynne has long subscribed to the idea of sufficiency as well. In her novel, The Soul of Money, Lynne speaks of liberating ourselves from the fear of scarcity. We won’t find fulfillment in life by accumulating things in excess, but from appreciating what we do have and making a difference with that.

What is Enough?

Mid-way through the conversation Freddy turned to me and asked what I thought enough was.

What is enough?

It’s a big question, and I didn’t have a good answer when he asked me. Before that moment I hadn’t dwelled much on it. But that question was a great prerogative to do some soul searching about what we actually need.

There’s a grey area between deprivation and excess. And it’s a haze that’s highly individualized, but on a large scale—especially within American culture—it seems safe to speculate that we’ve paid our dues to the grey area and are sitting very assuredly in an arena of excess.

The average American home contains 300,000 items and has more than doubled in size over the past 50 years. Americans spend $1.2 trillion annually on nonessential goods. And in 2012, we spent more on shoes, jewelry and watches($100 billion) than on higher education.

The Next Step

Coming to terms with the fact that we have been nurtured into a culture of consumption wasn’t difficult. But finding my way back to that bucolic-seeming grey area was.

Tackling the question of what stays and what goes requires a reassessment of our markers for success and happiness. Why should we continue to govern our satisfaction on a billboard? Instead of evaluating our possessions in terms of status, couldn’t we be gaging them on necessity?

A Few Fundamental Considerations

  • What makes you happy? Think beyond the short term. What do you need in your life to be deeply happy?
  • What do you need to be good at what you do? We all have passions, talents, hobbies. We don’t have to smother those, but be honest about them.
  • What do you need to be comfortable? Don’t think deprivation; think simplification.

Changing the Dream

Ultimately, I strive to have a sense of purpose that far exceeds the worth of my possessions. I hope to have a sense of responsibility for my presence on this planet and an understanding of how my choices impact the global community I am a part of.

In the eyes of the Pachamama Alliancechanging the dream of the modern world requires an engagement of people everywhere in transformational conversations and experiences consistent with the need to create an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet. A shift in consciousness has the ability to galvanize the human family to this end by transforming the systems and structures that separate us and to transform our relationships with ourselves, with one another, and with the natural world.

As Freddy suggests, reevaluating our measure of success and happiness is an important step in the direction of critical understanding and happiness, but there are other things we can do in order to realize a new dream for the modern world.

By joining the Up to Us engagement pathway, you can begin to wake up to the critical issues we are facing today, learn how to take action, and inspire a new vision for the world.

The first step in the engagement pathway is the Awakening the Dreamer Symposium; a half-day, transformative, educational workshop that explores the role people can play in creating a new future. The in-person program takes place in 82 countries and is also available to stream.


by Haley Hansel

Haley was first introduced to Pachamama Alliance by journeying to Ecuador and furthers her involvement in the organization through writing. At the University of Iowa she studied journalism and international relations.

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About The Author

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Pachamama Alliance is a global community that offers people the chance to learn, connect, engage, travel and cherish life for the purpose of creating a sustainable future that works for all. With roots deep in the Amazon rainforest, Pachamama Alliance programs integrate indigenous wisdom with modern knowledge to support personal, and collective, transformation that is the catalyst to bringing forth an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet. www.pachamama.org
 

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